For MSPs ready to change the whole business
Transform your MSP into a Strategic Technology Partner
If you’ve decided the whole business needs to change, this is how we do it with you: a step at a time, starting with an honest look at where you are today.
Where many MSPs are today
If you’re still mainly selling units of IT
Clients ask about AI
Your customers want help with AI, and you don’t yet have a clear, sellable answer.
Renewals are a price fight
Contracts come up and the conversation is all about the rate per seat.
Automation is eating margin
The more efficient delivery gets, the less you can charge for it.
You look like everyone else
A broad catalogue and a long vendor list, but no industry you’re known for.
You’re only called when something breaks
No seat at the table when the customer plans its future.
Buyers see a generalist
Offers come in at a generalist multiple, with little credit for what you’ve built.
The MSP to STP curve
Where are you on the curve?
Every provider sits somewhere on the journey. Knowing where is the first step.
Stage 1
Classic MSP
Mostly reactive, time- or ticket-based work, with little advisory or automation yet.
Stage 2
Managed Provider
A solid managed-services base, but still mainly selling units of IT.
Stage 3
Emerging Advisor
Advisory, outcome thinking and early AI work, in pockets rather than across the business.
Stage 4
Transitioning STP
Well into the shift, with real strength in several areas and a few gaps to close.
Stage 5
Strategic Technology Partner
AI-enabled, outcome-priced and clearly differentiated. The job is to stay ahead.
Where are you?
We’ll help you work out where you are, and what it takes to move up the curve.
The STP journey
Your journey from MSP to STP
Four steps, taken at your pace, with the value building at each one.
01
Talk it through
A no-cost, 25-minute conversation about where the business is today and what you want from it.
02
Get the STP Readiness Diagnostic
A fixed-fee, three-to-four-week diagnostic across the same eight dimensions, evidenced from your own data: profit leakage, five priorities, a 90-day plan and a board-ready readout. About the Diagnostic →
03
Transform
Work through the roadmap with hands-on support: profit and performance, new offers, pricing and AI. Profit & Performance → Growth Engine →
04
Realise the value
Measure your progress and position the business for growth, capital or a premium exit. Value Creation & Exit Readiness →
The destination
From MSP to Strategic Technology Partner
Not every MSP will make the journey. Those that do will be the partners customers keep and the businesses buyers compete for.
What an STP is
A partner with deep, industry-specific knowledge that applies AI and automation to move its customers’ revenue, profit or service outcomes, built on the reliable infrastructure, cyber and application capability of a strong MSP.
What has to change
Your engagement model, from reacting to renewals to a seat at the board table. Your operating model, organised around outcomes. Your commercial model, priced on value. And your capability, with AI owned at executive level.
Questions about the journey
FAQ
What does the STP Readiness Diagnostic involve?
It’s a fixed-fee, three-to-four-week engagement with interviews and analysis of your own financial, contract and service data across the same eight dimensions. You get a scorecard, profit-leakage findings, five priorities, a 90-day plan and a board-ready roadmap.
How long does the journey take?
It depends on where you start. Most providers see quick wins within the first quarter; the full shift is a multi-year programme, taken one priority at a time.
Where are you on the MSP to STP curve?
Talk it through with someone who has made the journey.