Insights
Insights for MSP owners
Read below for our thoughts on how to start the journey from MSP to STP, and why.
From MSP to STP
The series so far
3 October 2026
Service providers: the strategic road ahead
AI will automate a real share of what MSPs do today. The strategic question is whether you use it to compete harder in a shrinking market, or to create one nobody else is in yet.
3 October 2026
Are MSPs relevant in the age of AI?
Enterprises learned the hard way that AI is not an overnight transformation. The MSPs that stay relevant will be the ones whose leaders rebuild the business around outcomes, not tickets and devices.
3 October 2026
Nothing new under the sun
We’ve been here before with the internet and with cloud. With AI too, the rate of adoption, not the technology, will set the pace, and leadership will sort the survivors from the rest.
3 October 2026
Who needs an AI strategy?
An ‘AI strategy’ boxes AI into a department and delivers incremental change. What most organisations, and most service providers, need is a new strategy with AI at its core.
5 October 2026
From MSP to STP
Customers are re-evaluating their service providers as AI moves value from units of managed IT to business outcomes. That shift creates a new role: the Strategic Technology Partner.
5 October 2026
Becoming an STP: where to begin?
The Strategic Technology Partner sounds good in theory. In practice it starts with earning a seat at the decision-making table, and with the right consultants, partners or acquisitions behind you.
5 October 2026
Technology partnership in AI’s phase 2
AI is moving from experiments to production, and the buyer is moving outside IT. MSPs that become strategic partners for that shift will be in demand; those selling units of IT will see margins disappear.
5 October 2026
Is it time to burn the boats?
Tweaking offerings with AI terminology won’t do. With baseline services commoditising and value hard to price, the MSPs that commit to a forward-only path are the ones that will win.
5 October 2026
MSPs: disrupt or be disrupted
Change feels better when you’re driving it. For MSPs that means rebooting delivery and business models, going deeper with customers, and learning to say no a lot more often.
5 October 2026
The MSP innovation dilemma
Acquire, partner or build? Each route to innovation has its traps for an incumbent service provider. The future STP will likely need a blend of all three, led from the top.
5 October 2026
MSPs and AI: 3 things to do right now
Alongside the strategic reset, three practical moves: put AI accountability at executive level, rework your tooling, and rethink your offer.
5 October 2026
The human factor in the age of AI
Atomic IT activities will commoditise. The client knowledge, relationships and resilience of founder-led MSPs will not, and they are what customers value most.
5 October 2026
MSPs: professionalising the industry
MSP owners are becoming professional operators: standard platforms, closer vendor partnerships and specialist providers are now normal. The bigger opportunity in AI is still being left on the table.
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