For MSPs that win on relationships and price
Stop selling units of IT. Build a growth engine that sells outcomes.
We help you pick the clients and industries where you can win, build offers they’ll pay more for, and set up the sales and marketing to sell them.
Signs you don’t yet have a growth engine
Does this sound like your business?
Growth comes from referrals
New business arrives when the network is kind, not when you need it.
The founder is the sales team
Big deals still need the owner in the room.
Deals are won on price
Proposals look like everyone else’s, so the rate decides.
No industry you’re known for
A broad catalogue and a long vendor list, but no vertical depth.
No sellable AI answer
Clients ask about AI; you don’t yet have an offer, a price or a process.
Existing clients aren’t growing
Accounts renew, but rarely expand.
The problem
Why generalists get squeezed
Customers increasingly want measurable business results, and AI is accelerating that. The number-one reason they choose a provider is genuine knowledge of their business. A broad catalogue and a long vendor list make you look interchangeable, to customers and to buyers alike.
Strategic Technology Partners win differently: a clear industry focus, security, compliance and AI offers packaged around outcomes, value-based pricing, and a sales motion that reaches business leaders, not just the IT manager.
What we cover
What we build with you
The scope is shaped by the STP Readiness Diagnostic or an initial working session.
Focus
Your ideal client profile and one or two priority verticals, chosen on margin, fit and right to win.
Positioning
A differentiated story for the move from MSP to STP, in your customers’ language.
STP offers
Security and compliance (Essential Eight, ISO 27001), AI and automation, and advisory-led services, packaged around outcomes.
Packaging & pricing
Tiers, inclusions and value-based pricing that move away from per-seat and per-device rates.
Sales process
Stages, qualification criteria, proposal standards and playbooks your team can run without the founder.
Marketing
Channels, campaign themes and a first campaign launched to your chosen segment.
Account growth
Account planning, expansion and customer-success motions for existing clients.
Metrics
Pipeline, win-rate, deal-size and expansion measures, reviewed on a set cadence.
How it works
From focus to a first campaign in market
01
Choose your focus
Your ICP and one or two priority verticals, chosen on margin and right to win.
02
Build the offers
Two or three STP offers in security, compliance, AI and advisory, packaged and priced on value.
03
Build the engine
Sales stages, qualification, playbooks, messaging and metrics.
04
Launch and coach
A first campaign to market, with coaching through the first opportunities.
What you get
A repeatable revenue system
Offers, messaging, sales stages, playbooks and metrics.
STP offers ready to sell
Packaged, priced and tested with real clients.
A launched campaign
To your chosen segment, with a pipeline to show for it.
A team that can run it
Without routing every deal through the founder.
Who you’ll work with
We’ve built the teams that sell outcomes
Stephen Sims grew Brennan IT’s commercial team from 6 to 90, built a consultative sales model winning over 60% of deals and, as CEO, lifted customer NPS from 31 to 80. He designed nbn’s national ICT Partner Program and built new AI, cyber and automation businesses at FUJIFILM Business Innovation. Anthony Woodward repositioned Bulletproof ahead of the market three times, finishing as AWS’s first Premier Consulting Partner in the region. We know what it takes to sell outcomes, because we’ve built the teams that do.
Delivered by Stephen Sims (sales, customer and channel) and Anthony Woodward (strategy and positioning), with John Ferlito on AI and platform offers.
Engagement
A fixed monthly fee, for a defined term
Format
Fixed monthly fee for a defined term
Duration
About 90 to 120 days
Delivered by
Stephen Sims (sales, customer and channel) and Anthony Woodward (strategy and positioning), with John Ferlito on AI and platform offers
Usual starting point
Next steps
Questions owners ask
FAQ
Do we have to pick a vertical?
Not always, but focus wins. We’ll show you where your margins and right to win are strongest, and you decide.
We’re not ready to sell AI. Is this still for us?
Yes. Most STP offers start with security, compliance and advisory. AI can be phased in as your capability matures.
Will you sell for us?
No. We build the engine and coach your team through the first opportunities, so it keeps running when we step back.
How does this change our pricing?
We move offers away from per-seat and per-device rates toward value-based tiers, protecting margin as automation lowers delivery cost.
What if our delivery isn’t ready?
The Diagnostic will show it. Many clients run the Profit & Performance Program first, or alongside.
How does your go-to-market score?
Talk it through for 25 minutes with someone who has built an MSP sales engine, and see where yours stands.