For owners who’ve had the call, or expect it
Know what your MSP is worth before you answer the call.
An unsolicited offer is one buyer’s opening position. We give you an independent, buyer’s-eye view of your business, the risks diligence will find, and the work that closes the gap, whether or not you sell.
Value Creation & Exit Readiness · Fixed-fee review in 2–3 weeks
If you’re an owner, or a buyer
When owners call us
An offer came in
A platform, competitor or adviser has made an approach, and it feels low.
You’re thinking about what’s next
15 to 25 years in, succession or a sale is on your mind.
The owners don’t agree
One wants to sell, another to grow; decisions quietly stall.
It all runs through you
Clients, pricing and escalations still depend on the founder.
A process is already running
An adviser is testing the market and you have a short window to lift value.
You’re the buyer
You need an independent view of a target’s operations, technology and integration risk.
The problem
A buyer’s market, and a narrow window
In Australia’s buyer-heavy MSP market, most owners meet the market as a phone call: a PE-backed platform, a competitor or a corporate adviser testing whether the business can be bought cheaply. Offers anchor on a generalist multiple, with little credit for recurring revenue, specialisation or IP.
Buyers pay for quality of earnings, contracted recurring revenue, low concentration, a management team that doesn’t depend on the founder, and a clear specialism. They cut price quickly when diligence finds weaknesses. Every one of those can be improved, but not overnight.
What we cover
What we look at
Seven areas, seen the way a buyer’s diligence team will see them.
Recurring revenue
Quality, contract terms, renewal risk and how much revenue is genuinely contracted.
Concentration
Customer, supplier and vendor concentration, and what it does to perceived risk.
Financials
Normalisation of earnings, margin by service and the story the numbers tell.
Founder dependence
Management depth, decision rights, key-person risk and succession.
Positioning
Specialisation, STP maturity and the capabilities buyers are paying premiums for.
Technology & platform
Tooling, security posture, technical debt and integration risk, as a buyer’s technical diligence will see them.
Owner objectives
What each owner wants on price, timing, role and legacy, and where they differ.
Buying, not selling?
For acquirers and investors we apply the same lens to a target: operating and technology due diligence, synergy and integration risk, and integration planning.
Six things that move price and terms
What buyers pay for
Every one of them can be improved, given time. The best time to start is before the phone rings.
Recurring revenue
Contracted, sticky and well priced.
Low concentration
No single client, vendor or person holding the business hostage.
Management depth
A team that runs the business without the founder.
Specialism
Clear capability in AI, cloud, cyber or an industry, not a generalist catalogue.
Clean numbers
Normalised earnings and margins that survive diligence.
Sound technology
A platform and security posture that won’t surprise a technical reviewer.
How it works
From a first read to a stronger position
01
Value & Readiness Review
A fixed-fee assessment of how a buyer will see your business, in two to three weeks, with response options for any approach.
02
Value-creation roadmap
A two-to-three-year plan to lift earnings quality, cut concentration and founder dependence, and sharpen your specialism.
03
Transaction readiness
Diligence and data-room preparation, and support through the process alongside your advisers.
What you get
Readiness scorecard
Across the areas buyers test in diligence.
Value risks and levers
Ranked by their likely effect on price and terms.
Response options
For any approach on the table, with a clear recommendation.
Value-creation roadmap
More options and a stronger position, whether or not you sell.
Who you’ll work with
We’ve been on both sides of the table
Anthony Woodward has had two founder exits: Zip World to NASDAQ-listed Pacific Internet, and Bulletproof, listed on the ASX in 2014 and sold to AC3 in 2018. He has been buy- or sell-side on six transactions over 25 years and chairs AI infrastructure provider OrionVM.
John Ferlito led technology due diligence on three acquisitions and was the only Bulletproof executive retained to integrate with AC3.
Delivered by Anthony Woodward, with John Ferlito on technology due diligence and integration.
Engagement
Fixed fee to start. Clear scope after that.
We complement your corporate adviser, lawyer and accountant. We don’t replace them.
Format
Fixed-fee Value & Readiness Review, then monthly advisory or a defined program; transaction support by project fee.
Review duration
About two to three weeks, faster when an offer is on the table.
Delivered by
Anthony Woodward, with John Ferlito on technology due diligence and integration.
Working with
Your corporate adviser, lawyer and accountant.
Questions owners ask
FAQ
Are you a business broker or corporate adviser?
No. We prepare you and the business, and work alongside your corporate adviser, lawyer and accountant through any process.
Do you value the business?
We give an independent operator’s view of how buyers will see it and what drives price. Formal valuations and transaction advice come from the specialists we work alongside.
Is this only for owners who want to sell?
No. The same things that lift value make the business stronger to own: better earnings, less concentration and less dependence on you.
Do you work for acquirers?
Yes, on operating and technology due diligence, synergy and integration risk, and integration planning, subject to conflict checks.
Is it confidential?
Completely. Many owners first speak to us without telling their team.
Had an approach?
Talk to us before you respond. A confidential 25-minute conversation costs nothing.