For MSPs growing faster than their profit
Turn growth into profit, capacity and time back for you.
Over 90 to 180 days we work with your team to fix pricing, simplify service and automate what’s worth automating, then set up a simple weekly routine so the gains last. We measure the results as we go.
Five sources we find in otherwise healthy businesses
Where MSP profit leaks
Commercially weak agreements
Prices set by precedent, not cost to serve. Large, loyal clients that quietly lose money.
Unpriced complexity
Every exception adds load. Engineers have to remember which rules apply to which client.
Capacity lost to rework
Reopened tickets, poor triage and manual admin fill the desk without improving outcomes.
Unrecovered tools and vendors
Licence counts that don’t match billing, overlap, and price rises absorbed.
Leadership absorbed by exceptions
Discounts, escalations and unclear priorities that still need the owner.
Growth hides it
Revenue keeps rising, so nobody looks closely until cash or capacity runs short.
The problem
Small leaks add up
Profit rarely disappears in one place. It leaks through agreements that haven’t kept pace with wages and vendor costs, client exceptions that consume senior engineers, rework and preventable tickets, licences that aren’t fully recovered, and decisions that still wait for the owner.
Adding people to an unstable service system preserves the inefficiency at a higher cost, and automating an unclear workflow just makes the confusion faster. The program fixes the economics and the operating discipline first, then automates.
What we cover
What we work on
We choose three to five workstreams with you, based on the Diagnostic or your own evidence. Not every program covers every area.
Agreements & pricing
Contribution by client and agreement, cost-to-serve drivers, a minimum commercial position and a remediation plan starting with the weakest agreements.
Complexity & standards
A supported operating standard, the costliest exceptions identified, and a commercial path for non-standard environments.
Service capacity
Demand segmented, rework and preventable incidents quantified, triage and knowledge capture repaired.
PSA & data discipline
Clean time, ticket and contract data so decisions rest on evidence, not instinct.
Stack & vendor economics
Licences reconciled to clients and agreements, overlap retired, a commercial owner for every major platform.
Automation & practical AI
Automation and AI applied to stable, high-volume workflows in delivery, with governance.
Management cadence
KPI dashboards, leadership scorecards, decision rights and a meeting rhythm that resolves issues without sending them back to the founder.
How it works
How the first 90 days work
Days 1–30
Find where profit is leaking
Baseline contribution, capacity and founder-dependent work. Agree workstreams, owners and targets.
Days 31–60
Fix the biggest problems
Act on the few agreements, workflows, tools and decisions with the biggest commercial effect.
Days 61–90
Make the changes stick
Update pricing and scope, standardise, remove cost, and confirm the result in the numbers.
Days 91–180
Optional extension
Further workstreams, embedded automation and a management system your team owns.
What you get
Implemented change
Repriced agreements, simpler service, a reconciled stack and working automation.
Weekly accountability
A standing session with your leaders and a monthly steering review.
Measured results
Before-and-after margin, productivity or service-quality measures.
A management system
Dashboards, scorecards and cadence that keep working after we step back.
Who you’ll work with
We’ve done this from the inside
As CEO of Logicalis Australia, Anthony moved a product-led integrator to a lifecycle, outcomes-focused MSP and cut attrition from over 25% to under 10%. As Chief Strategy & Transformation Officer at Orro, he drove automation-led cost-out and consolidated sales and service into single teams. John built Bulletproof’s service platform, from ServiceNow ITSM and self-help to real-time monitoring and SLA reporting. Advice from operators, delivered alongside your team.
Delivered by Anthony Woodward (operating model and cadence) and John Ferlito (tooling, PSA, automation and AI).
Engagement
A fixed monthly fee, for a defined term
Format
Fixed monthly fee for a defined term
Duration
90 days, extendable to 180
Delivered by
Anthony Woodward (operating model and cadence) and John Ferlito (tooling, PSA, automation and AI)
Usual starting point
Next steps
STP Growth Engine, or ongoing advisory or fractional CTO support
Questions owners ask
FAQ
Do we need the Diagnostic first?
It’s the usual start because it sets the priorities and baselines. If you already have solid evidence, we can scope the program directly.
Will you just tell us to raise prices?
No. A price rise alone won’t fix a badly designed scope. We fix agreement design, cost to serve and the service system together.
Where does AI fit?
After the workflow, ownership and data are stable. Then automation and AI can take real cost out of delivery.
How much of our team’s time does it need?
A weekly working session with your leadership team, plus time from the owners of each workstream. We do the heavy lifting on analysis and design.
How do we know it worked?
We set baselines in the first 30 days and report against them throughout. We never claim value that hasn’t shown up in your numbers.
Is growth turning into profit?
If profit, capacity or your own time aren’t improving with revenue, let’s compare notes for 25 minutes.